HEMA'S Restrorent
Business Proposal Report
HEMA'S Restaurant
Address: 12, Green Park Main Road, Udumalpet - 642126, Tamil Nadu, India
Phone: +91 98765 43210
Email: hemasrestaurant@gmail.com
Executive Summary
HEMA'S Restaurant is a new full-service dining establishment located in the heart of Udumalpet.
Our goal is to offer high-quality, affordable South Indian and multi-cuisine meals in a clean,
family-friendly environment. With a focus on local taste, warm hospitality, and value-driven service,
HEMA'S aims to become the go-to restaurant for residents, students, and tourists.
We are seeking an initial investment of Rs.10,00,000 to launch the restaurant, cover startup
expenses, kitchen equipment, staffing, and marketing. Our financial projections show break-even
within the first 12 months of operation.
Business Description
HEMA'S Restaurant will be a casual dine-in restaurant offering a variety of freshly prepared South
Indian, North Indian, and Chinese dishes. Our target audience includes college students, working
professionals, and families. The restaurant will operate seven days a week, offering breakfast,
lunch, and dinner, with dine-in and takeaway options.
We are committed to using fresh ingredients, traditional recipes, and hygienic preparation methods
to provide a memorable culinary experience.
Product / Service Offering
Our offerings include:
- South Indian: Idli, Dosa, Pongal, Vada, Sambar varieties
North Indian: Chapati, Paneer Butter Masala, Chole Bhature, Veg Biryani
- Chinese: Fried Rice, Noodles, Manchurian
- Beverages: Filter Coffee, Tea, Fresh Juices, Milkshakes
- Specials: Weekend Combo Meals, Festival Feasts, Student Meal Packs
We will also provide:
- Takeaway and parcel services
- Online ordering via food delivery apps
- Catering for small events and college functions
Market Analysis
Target Market:
- College students from nearby institutions
- Local office-goers and government employees
- Families looking for quality meals
- Tourists visiting Udumalpet and Valparai routes
Competition:
Several small eateries exist in the area, but few offer clean, air-conditioned seating, consistent food
quality, or varied cuisine. Our blend of hygiene, pricing, and service will set us apart.
Market Trends:
- Increased demand for quick, hygienic meals
- Rise in online food orders
- People prefer local tastes with new flavors
Marketing Strategy
- Launch Offer: 20% discount during the first monthCollege Tie-Ups: Partner with local colleges for student discounts
- Social Media: Daily menu and offers posted on Instagram and Facebook
- Google Listing: For maps, reviews, and location access
- Festive Promotions: Pongal, Diwali, and Onam special combos
- Loyalty Program: Free meal after 5 visits
Operational Plan
Staff:
- 1 Head Chef
- 2 Assistant Cooks
- 2 Waiters
- 1 Cashier
- 1 Cleaner
Hours of Operation:
- Monday-Sunday: 7:00 AM - 10:00 PM
Suppliers:
- Local vegetable markets, dairy vendors, and wholesalers for raw materials
Location Setup:
- 25-seat dining area
- Kitchen with commercial stove, freezer, mixer grinder, and utensils
- Billing and POS system for tracking
Financial Plan
Startup Cost Estimate:
- Kitchen Equipment: Rs.3,00,000Furniture & Interiors: Rs.2,00,000
- Rent (6 months advance): Rs.1,50,000
- Marketing & Branding: Rs.50,000
- Initial Stock: Rs.50,000
- Licenses & Permits: Rs.25,000
- Contingency Fund: Rs.75,000
Total: Rs.8,50,000
Revenue Projections (Year 1):
- Daily Sales Target: Rs.7,000
- Monthly Revenue: Rs.2,10,000
- Annual Revenue: Rs.25,20,000
- Break-even: Expected in 10-12 months
Conclusion
HEMA'S Restaurant is positioned to meet the growing demand for hygienic, tasty, and affordable
dining in Udumalpet. With the right mix of product offerings, local understanding, and quality service,
the restaurant will quickly become a community favorite.
Request
We are seeking a capital investment of Rs.10,00,000 to launch and operate HEMA'S Restaurant
successfully. This proposal outlines our plan for a profitable and sustainable business. We welcomeyour support and partnership to bring this vision to life..
